[{"id":158085939332,"handle":"all","title":"All","updated_at":"2024-11-14T04:16:19-08:00","body_html":"","published_at":"2019-12-19T20:35:37-08:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"type","relation":"not_equals","condition":"Digital Track"},{"column":"type","relation":"not_equals","condition":"Product Fee"},{"column":"type","relation":"not_equals","condition":"mw_hidden_cart_fee"}],"published_scope":"global"},{"id":231912702111,"handle":"anthropologie-brand","title":"ANTHROPOLOGIE BRAND","updated_at":"2024-11-14T00:28:11-08:00","body_html":"SHOP MOMO BRAND AS AS SEEN AT ANTHROPOLOGIE","published_at":"2020-12-22T23:02:02-08:00","sort_order":"created-desc","template_suffix":"","disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"boots"},{"column":"title","relation":"contains","condition":"free people"},{"column":"title","relation":"contains","condition":"dress"},{"column":"title","relation":"contains","condition":"boho"},{"column":"title","relation":"contains","condition":"bag"}],"published_scope":"global","image":{"created_at":"2020-12-23T01:26:44-08:00","alt":"ANTHROPOLOGIE BRAND | MOMO NEW YORK","width":1242,"height":1530,"src":"\/\/facemask.momonewyork.com\/cdn\/shop\/collections\/anthropologie-brand-996485.jpg?v=1608715605"}},{"id":231912472735,"handle":"anthropologie-clothing","title":"ANTHROPOLOGIE CLOTHING","updated_at":"2024-11-14T00:28:11-08:00","body_html":"SHOP ANTHROPOLOGIE CLOTHING. MOMO BOOTS, DRESSES","published_at":"2020-12-22T22:59:50-08:00","sort_order":"created-desc","template_suffix":"","disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"dress"},{"column":"title","relation":"contains","condition":"boots"},{"column":"title","relation":"contains","condition":"boho"},{"column":"title","relation":"contains","condition":"mask"}],"published_scope":"global","image":{"created_at":"2020-12-23T01:26:46-08:00","alt":"ANTHROPOLOGIE CLOTHING | MOMO NEW YORK","width":889,"height":1334,"src":"\/\/facemask.momonewyork.com\/cdn\/shop\/collections\/anthropologie-clothing-446875.jpg?v=1608715607"}},{"id":231912177823,"handle":"anthropologie-dresses","title":"ANTHROPOLOGIE DRESSES","updated_at":"2024-09-10T09:49:35-07:00","body_html":"SHOP MOMO DRESSES AS SEEN AT ANTHROPOLOGIE, FREE PEOPLE ETC\u0026gt;","published_at":"2020-12-22T22:53:28-08:00","sort_order":"best-selling","template_suffix":"","disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"dress"}],"published_scope":"global","image":{"created_at":"2020-12-23T01:26:48-08:00","alt":"ANTHROPOLOGIE DRESSES | MOMO NEW YORK","width":1365,"height":2048,"src":"\/\/facemask.momonewyork.com\/cdn\/shop\/collections\/anthropologie-dresses-612204.jpg?v=1608715609"}},{"id":180581597316,"handle":"artist-collection","updated_at":"2024-10-27T17:20:04-07:00","published_at":"2020-03-28T03:22:29-07:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"ARTIST COLLECTION","body_html":"","image":{"created_at":"2020-06-16T20:30:19-07:00","alt":"ARTIST COLLECTION | MOMO NEW YORK","width":1104,"height":1430,"src":"\/\/facemask.momonewyork.com\/cdn\/shop\/collections\/artist-collection-929948.jpg?v=1592364620"}},{"id":207003549855,"handle":"best-sellers","updated_at":"2024-11-14T04:25:55-08:00","published_at":"2020-07-16T21:34:07-07:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"Best Sellers","body_html":"SHOP MOMO BEST SELLERS, BOOTS, KAFTANS, KIMONOS, DRESSES etc. a","image":{"created_at":"2020-07-17T01:05:41-07:00","alt":"Best Sellers | MOMO NEW YORK","width":1365,"height":2048,"src":"\/\/facemask.momonewyork.com\/cdn\/shop\/collections\/best-sellers-334230.jpg?v=1594973142"}},{"id":161533984900,"handle":"best-sellers-stylist-choice","updated_at":"2024-11-14T04:25:55-08:00","published_at":"2020-01-07T21:25:59-08:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"BEST SELLERS. STYLIST CHOICE","body_html":"","image":{"created_at":"2020-06-16T20:30:24-07:00","alt":"BEST SELLERS. STYLIST CHOICE | MOMO NEW YORK","width":600,"height":315,"src":"\/\/facemask.momonewyork.com\/cdn\/shop\/collections\/best-sellers-stylist-choice-155994.jpg?v=1592364625"}},{"id":204315426975,"handle":"black-kimono-dresses-kaftan","title":"Black Kaftan, Black Kimono, Black Dresses, Black Boots - Shop all black","updated_at":"2024-11-13T05:41:09-08:00","body_html":"Shop MOMO's all black collection. Choose between Black Kaftans, Black Kimonos, Black Dresses, Black Boots etc. If you like a solid black this is your site... choose all styles available in black color.","published_at":"2020-07-04T00:10:56-07:00","sort_order":"created-desc","template_suffix":"","disjunctive":true,"rules":[{"column":"variant_title","relation":"contains","condition":"black"},{"column":"title","relation":"contains","condition":"black"}],"published_scope":"global","image":{"created_at":"2020-07-04T05:34:02-07:00","alt":"Black Kaftan, Black Kimono, Black Dresses, Black Boots - Shop all black | MOMO NEW YORK","width":1365,"height":2048,"src":"\/\/facemask.momonewyork.com\/cdn\/shop\/collections\/black-kaftan-black-kimono-black-dresses-black-boots-shop-all-black-694076.jpg?v=1593866042"}},{"id":204218335391,"handle":"anthropologie-kaftan-dresses","title":"Bohemian Anthropologie Kaftan Caftan Dresses","updated_at":"2024-10-02T17:15:15-07:00","body_html":"\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eKeep yourself comfortable and covered in beach and caftan cover-ups all \u003c\/span\u003e\u003cem\u003eAnthropologie style. \u003c\/em\u003e\u003cspan\u003eBrowse our carefully curated kaftan selection. \u003c\/span\u003e","published_at":"2020-07-03T07:54:21-07:00","sort_order":"best-selling","template_suffix":"","disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"Kaftan"},{"column":"title","relation":"contains","condition":"Caftan"},{"column":"title","relation":"contains","condition":"Dress"}],"published_scope":"global","image":{"created_at":"2020-07-03T21:08:07-07:00","alt":"Bohemian Anthropologie Kaftan Caftan Dresses | MOMO NEW YORK","width":1242,"height":1530,"src":"\/\/facemask.momonewyork.com\/cdn\/shop\/collections\/bohemian-anthropologie-kaftan-caftan-dresses-838636.jpg?v=1593835688"}},{"id":231908212895,"handle":"boho-dresses","title":"BOHO DRESSES","updated_at":"2024-09-10T09:49:35-07:00","body_html":"SHOP BOHO DRESSES","published_at":"2020-12-22T22:00:05-08:00","sort_order":"best-selling","template_suffix":"","disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"boho"},{"column":"title","relation":"contains","condition":"dress"},{"column":"title","relation":"contains","condition":"boho dress"}],"published_scope":"global","image":{"created_at":"2020-12-23T01:27:01-08:00","alt":"BOHO DRESSES | MOMO NEW YORK","width":1365,"height":2048,"src":"\/\/facemask.momonewyork.com\/cdn\/shop\/collections\/boho-dresses-124184.jpg?v=1608715622"}},{"id":231908671647,"handle":"boho-dresses-1","title":"BOHO DRESSES","updated_at":"2024-09-10T09:49:35-07:00","body_html":"SHOP BOHO DRESSES","published_at":"2020-12-22T22:04:39-08:00","sort_order":"best-selling","template_suffix":"","disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"boho"},{"column":"title","relation":"contains","condition":"dress"},{"column":"title","relation":"contains","condition":"boho dress"}],"published_scope":"global","image":{"created_at":"2020-12-22T22:04:37-08:00","alt":null,"width":1365,"height":2048,"src":"\/\/facemask.momonewyork.com\/cdn\/shop\/collections\/colored-momo-and-friday-sunikophoto-302.jpg?v=1608703478"}},{"id":158568972420,"handle":"city-dresses","updated_at":"2024-10-02T00:56:45-07:00","published_at":"2019-12-24T02:57:22-08:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"CITY DRESSES","body_html":""},{"id":158568349828,"handle":"embroidered-dreses","updated_at":"2024-10-02T00:56:45-07:00","published_at":"2019-12-24T02:57:22-08:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"EMBROIDERED DRESSES","body_html":""},{"id":202703798431,"handle":"flowy-embroidered-kaftans","updated_at":"2024-06-07T13:35:16-07:00","published_at":"2020-06-23T22:09:51-07:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"FLOWY \u0026 EMBROIDERED KAFTANS","body_html":"\u003cmeta charset=\"utf-8\"\u003e\n\u003ch1\u003e\u003cspan\u003eWHY WE LOVE BEAUTIFUL FLOWY \u0026amp; EMBROIDERED KAFTANS \u003c\/span\u003e\u003c\/h1\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/momonewyork.com\/collections\/bags\" target=\"_blank\" title=\"MOMO BOHO CHIC HANDBAGS\" rel=\"noopener noreferrer\"\u003eBeach bag\u003c\/a\u003e? Check. \u003ca href=\"https:\/\/momonewyork.com\/collections\/shoes\" title=\"MOMO SHOES \u0026amp; SANDALS\"\u003eCute sandals?\u003c\/a\u003e Check. A sun hat? Check. What's missing for your next vacation? A stylish caftan (or two). From silk-print maxi options, to long-sleeve versions that'll keep you warm on a breezy day, these hit all the right fashion trends. Toss one on before dinner or over your bathing suit, and before you know it, they'll be replacing your \u003ca href=\"https:\/\/www.oprahmag.com\/style\/g25858020\/cute-spring-dresses\/\" target=\"_blank\" data-vars-ga-outbound-link=\"https:\/\/www.oprahmag.com\/style\/g25858020\/cute-spring-dresses\/\" rel=\"noopener noreferrer\"\u003efavorite spring dress\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eKaftans are among the earliest fashion garments, meaning they have to be doing something right to still be around and in full-force. The gracious silhouette allows the wearer complete range of motion for the ultimate in comfort while still maintaining a chic facade. Though we've long loved them as a cover-up at the beach or poolside, they are just as perfect for a sophisticated work from home style, or daydreaming from your couch about your future travel plans. No matter where your days take you, here are some of the most stylish caftans to don for every occasion.\u003cbr\u003e\u003c\/p\u003e","image":{"created_at":"2020-06-27T03:38:57-07:00","alt":"FLOWY \u0026 EMBROIDERED KAFTANS | MOMO NEW YORK","width":1365,"height":2048,"src":"\/\/facemask.momonewyork.com\/cdn\/shop\/collections\/flowy-embroidered-kaftans-137112.jpg?v=1593254338"}},{"id":231909392543,"handle":"free-people-dresses","title":"FREE PEOPLE DRESSES","updated_at":"2024-09-10T09:49:35-07:00","body_html":"SHOP MOMO DRESSES AS SEEN AT FREE PEOPLE, ANTHROPOLGIE, REVOLVE, NET-A-PORTER.COM ETC\u0026gt;","published_at":"2020-12-22T22:12:51-08:00","sort_order":"created-desc","template_suffix":"","disjunctive":false,"rules":[{"column":"title","relation":"contains","condition":"dress"},{"column":"type","relation":"not_equals","condition":"Product Fee"},{"column":"type","relation":"not_equals","condition":"mw_hidden_cart_fee"}],"published_scope":"global","image":{"created_at":"2020-12-23T01:27:22-08:00","alt":"FREE PEOPLE DRESSES | MOMO NEW YORK","width":1365,"height":2048,"src":"\/\/facemask.momonewyork.com\/cdn\/shop\/collections\/free-people-dresses-698114.jpg?v=1608715643"}},{"id":158568939652,"handle":"kaftan-dresses","updated_at":"2024-10-02T17:15:15-07:00","published_at":"2019-12-24T02:57:22-08:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"KAFTAN \u0026 DRESSES","body_html":"SHOP MOMO KAFTAN \u0026amp; DRESSES","image":{"created_at":"2022-04-03T04:16:09-07:00","alt":"KAFTAN \u0026 DRESSES | MOMO NEW YORK","width":1284,"height":1561,"src":"\/\/facemask.momonewyork.com\/cdn\/shop\/collections\/kaftan-dresses-715561.jpg?v=1669203592"}},{"id":385997308120,"handle":"kaftan-kimonos","title":"KAFTAN \u0026 KIMONOS","updated_at":"2024-10-08T22:10:01-07:00","body_html":"\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eKaftans and Kimonos are the easiest way to layer-up your look. A boho favorite think fringing, florals and lace trims. No longer restricted to beachwear, they’re the perfect lightweight jacket replacement. Pair them with skinny jeans or denim shorts for a look you can work at home or abroad.\u003c\/span\u003e","published_at":"2022-03-29T03:35:10-07:00","sort_order":"created-desc","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"kaftan"},{"column":"tag","relation":"equals","condition":"Kimono"}],"published_scope":"global","image":{"created_at":"2022-03-29T04:06:02-07:00","alt":"KAFTAN \u0026 KIMONOS","width":783,"height":1175,"src":"\/\/facemask.momonewyork.com\/cdn\/shop\/collections\/kaftan-kimonos-546804.jpg?v=1668500162"}},{"id":231726710943,"handle":"lounge-pants","title":"LOUNGE PANTS, COMFY PANTS FOR HOME \u0026 OUT - MOMO NEW YORK","updated_at":"2024-10-04T09:45:19-07:00","body_html":"LOUNGE PANTS, COMFY PANTS FOR HOME \u0026amp; OUT, ANTHROPOLOGIE, FREE PEOPLE, REVOLVE, NET-A-PORTER.COM - MOMO NEW YORK","published_at":"2020-12-20T21:33:06-08:00","sort_order":"created-desc","template_suffix":"","disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"pants"},{"column":"title","relation":"contains","condition":"trousers"},{"column":"title","relation":"contains","condition":"fisherman pants"},{"column":"title","relation":"contains","condition":"comfy"}],"published_scope":"global","image":{"created_at":"2020-12-21T01:22:40-08:00","alt":"LOUNGE PANTS, COMFY PANTS FOR HOME \u0026 OUT - MOMO NEW YORK | MOMO NEW YORK","width":1365,"height":2048,"src":"\/\/facemask.momonewyork.com\/cdn\/shop\/collections\/lounge-pants-comfy-pants-for-home-out-momo-new-york-645756.jpg?v=1608542561"}},{"id":181090615428,"handle":"momo-new-york-stayhome-collection-dresses-skirts-tops-to-wear-at-home","updated_at":"2024-07-31T06:00:34-07:00","published_at":"2020-03-30T02:07:08-07:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"MOMO NEW YORK #stayhome COLLECTION - DRESSES, SKIRTS, TOPS TO WEAR AT HOME","body_html":"","image":{"created_at":"2020-06-16T20:30:43-07:00","alt":"MOMO NEW YORK #stayhome COLLECTION - DRESSES, SKIRTS, TOPS TO WEAR AT HOME | MOMO NEW YORK","width":1152,"height":2048,"src":"\/\/facemask.momonewyork.com\/cdn\/shop\/collections\/momo-new-york-stayhome-collection-dresses-skirts-tops-to-wear-at-home-964091.jpg?v=1592364644"}},{"id":395498881240,"handle":"momo-new-york-sample-sale","title":"MOMO NEW YORK JANUARY SAMPLE SALE","updated_at":"2024-10-18T06:30:05-07:00","body_html":"MOMO JANUARY SAMPLE SALE","published_at":"2022-10-14T01:39:19-07:00","sort_order":"created-desc","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"samplesale1022"}],"published_scope":"global","image":{"created_at":"2022-10-14T11:23:54-07:00","alt":"MOMO NEW YORK OCTOBER SAMPLE SALE - MOMO NEW YORK","width":1365,"height":2048,"src":"\/\/facemask.momonewyork.com\/cdn\/shop\/collections\/momo-new-york-october-sample-sale-952696.jpg?v=1665771835"}},{"id":172125159556,"handle":"instyle-germany","updated_at":"2024-08-11T19:10:05-07:00","published_at":"2020-02-27T23:12:42-08:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"MOMO NEW YORK Stiefel, Boots Boho Chic Kleider, Sommer Kaftane und vieles mehr","body_html":"\u003ch3\u003eMOMO NEW YORK - Boots, Bohemian Chic Kleider, Kaftane, Taschen... Boho Chic, #bohemianlove. \u003c\/h3\u003e\n\u003ch3\u003eVersandfrei nach Deutschland. Code 'stayhome' \u003c\/h3\u003e\n\u003ch3\u003eBoots jetzt auch custom made. mehr Infos \u003ca href=\"https:\/\/momonewyork.com\/pages\/make-your-own-custom-ankle-boots-custom-made-boots-by-momo-new-york\" title=\"MOMO NEW YORK Custom Made Boots\"\u003ehier.\u003c\/a\u003e Ausserdem neu die #stayhome collection. \u003ca href=\"https:\/\/momonewyork.com\/collections\/momo-new-york-stayhome-collection-dresses-skirts-tops-to-wear-at-home\" title=\"MOMO New York #stayhome collection\"\u003ehier ansehen\u003c\/a\u003e\n\u003c\/h3\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","image":{"created_at":"2020-06-16T20:30:57-07:00","alt":"MOMO NEW YORK Stiefel, Boots Boho Chic Kleider, Sommer Kaftane und vieles mehr | MOMO NEW YORK","width":1280,"height":854,"src":"\/\/facemask.momonewyork.com\/cdn\/shop\/collections\/momo-new-york-stiefel-boots-boho-chic-kleider-sommer-kaftane-und-vieles-mehr-703249.jpg?v=1592364658"}},{"id":187533557892,"handle":"wholesale","updated_at":"2024-10-27T17:20:04-07:00","published_at":"2020-05-10T01:45:26-07:00","sort_order":"created-desc","template_suffix":"","published_scope":"global","title":"MOMO NEW YORK WHOLESALE","body_html":"\u003cp\u003euse Code: 'wholesale' at checkout for your wholesale cost\u003c\/p\u003e\n\u003cp\u003efor inquiries please email us at wholesale@momonewyork.com\u003c\/p\u003e","image":{"created_at":"2020-06-16T20:31:00-07:00","alt":"MOMO NEW YORK WHOLESALE | MOMO NEW YORK","width":1365,"height":2048,"src":"\/\/facemask.momonewyork.com\/cdn\/shop\/collections\/momo-new-york-wholesale-264840.jpg?v=1592364661"}},{"id":401593827544,"handle":"music-art-festival-clothing","title":"MUSIC \u0026 ART FESTIVAL CLOTHING","updated_at":"2024-10-27T17:20:27-07:00","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eFestival clothing is all about expressing your personal style, having fun, and staying comfortable while enjoying music, art, and the vibrant atmosphere of a festival.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eRemember to consider the weather, the duration of the festival, and practicality when choosing your festival outfit. Comfortable shoes are a must, as you'll be on your feet and walking a lot. Sunscreen, sunglasses, and a small backpack or fanny pack for essentials like water and your phone are also important. Ultimately, the key to a great festival outfit is to have fun and be yourself!\u003c\/span\u003e\u003c\/p\u003e","published_at":"2023-11-04T20:25:51-07:00","sort_order":"best-selling","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"boots"},{"column":"tag","relation":"equals","condition":"festival"},{"column":"tag","relation":"equals","condition":"kaftan"},{"column":"tag","relation":"equals","condition":"kimono"},{"column":"tag","relation":"equals","condition":"dress"}],"published_scope":"global","image":{"created_at":"2023-11-05T01:59:26-08:00","alt":"MUSIC \u0026 ART FESTIVAL CLOTHING - MOMO NEW YORK","width":1284,"height":1573,"src":"\/\/facemask.momonewyork.com\/cdn\/shop\/collections\/music-art-festival-clothing-831385.jpg?v=1699178366"}},{"id":276364656799,"handle":"sale-momo-new-york","title":"SALE MOMO NEW YORK","updated_at":"2024-10-18T06:30:05-07:00","body_html":"","published_at":"2021-08-26T21:41:59-07:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"saleojai"},{"column":"type","relation":"not_equals","condition":"Product Fee"},{"column":"type","relation":"not_equals","condition":"mw_hidden_cart_fee"}],"published_scope":"global","image":{"created_at":"2021-08-26T23:13:13-07:00","alt":"SALE MOMO NEW YORK | MOMO NEW YORK","width":892,"height":1338,"src":"\/\/facemask.momonewyork.com\/cdn\/shop\/collections\/sale-momo-new-york-377321.jpg?v=1630044793"}},{"id":232052588703,"handle":"starmela","title":"STARMELA","updated_at":"2024-11-14T00:28:15-08:00","body_html":"\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eSHOP MOMO NEW YORK.EMBROIDERED DRESSES, BOOTS, BOOTIES AS SEEN AT NORDSTROM, MODA OPERANDI, FREE PEOPLE, ANTHROPOLOGIE ETC\u003c\/span\u003e","published_at":"2020-12-24T20:20:50-08:00","sort_order":"created-desc","template_suffix":"","disjunctive":true,"rules":[{"column":"title","relation":"contains","condition":"boots"},{"column":"title","relation":"contains","condition":"booties"},{"column":"title","relation":"contains","condition":"kaftan"},{"column":"title","relation":"contains","condition":"dress"},{"column":"title","relation":"contains","condition":"hobo"},{"column":"title","relation":"contains","condition":"boho"}],"published_scope":"global","image":{"created_at":"2020-12-25T01:30:26-08:00","alt":"STARMELA | MOMO NEW YORK","width":889,"height":1334,"src":"\/\/facemask.momonewyork.com\/cdn\/shop\/collections\/starmela-877542.jpg?v=1608888626"}},{"id":164115382404,"handle":"stylist-fashion-influencer","updated_at":"2024-10-02T00:56:45-07:00","published_at":"2020-01-21T17:48:00-08:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"STYLIST INSTAGRAM INFLUENCER","body_html":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv class=\"wrap container\" role=\"document\"\u003e\n\u003cdiv class=\"content\"\u003e\u003cmain class=\"main\"\u003e\n\u003carticle class=\"post-848 post type-post status-publish format-standard has-post-thumbnail hentry category-industry category-influencer-marketing\"\u003e\n\u003cdiv class=\"flex flex-wrap -mx-6\"\u003e\n\u003cdiv class=\"w-full md:w-2\/3 mx-auto px-6 py-4\"\u003e\n\u003ch1 class=\"entry-title text-center mb-8\"\u003e\u003cbr\u003e\u003c\/h1\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch1 class=\"entry-title text-center mb-8\"\u003e\u003cspan\u003eWHAT DOES A FASHION INFLUENCER \u0026amp; STYLIST DO?\u003c\/span\u003e\u003c\/h1\u003e\n\u003ch2 class=\"entry-title text-center mb-8\"\u003eFashion influencers and how they transform the fashion industry\u003cbr\u003e\n\u003c\/h2\u003e\n\u003cdiv class=\"entry-content leading-normal\"\u003e\n\u003ch4\u003eGiven the start-up environment and the appetite for disruption, it’s a wonder the fashion industry is actually morphing from the inside. Start-ups have little to do with it. It’s the digital world, consumer preferences and\u003cspan\u003e \u003c\/span\u003efast-fashion outlets\u003cspan\u003e \u003c\/span\u003esuch as H\u0026amp;M, Forever 21 and Zara that are completely flipping the fashion industry on its head. Fashion influencers are taking the lead.\u003c\/h4\u003e\n\u003cp\u003eThe signs are clear. High-end fashion retailers can no longer rely on the old model of catwalk shows to present next season’s trends. Retail spaces are transformed into inspiration hubs and now hold events to accompany sales. One of the driving forces behind this new trend is that consumers -and millennials in particular- have fully embraced a different approach when it comes to buying clothes. The leading role in this transformation is in the hands of fashion influencers.\u003c\/p\u003e\n\u003ch3\u003eThe “See Now, Buy Now” mentality\u003c\/h3\u003e\n\u003cp\u003ePut simply: shoppers don’t want to wait. With the internet in everyone’s pockets and millions of purchase options available in one click and next day delivery, why would they? The agility of fast-fashion outlets means new trends are adapted, produced and available within weeks. And to boot, often at prices that undercut the big fashion houses.\u003c\/p\u003e\n\u003cp\u003eThe change has seen fashion companies pivot towards digital platforms, for sales as well as marketing. When Fendi, for instance, followed in the footsteps of Dolce \u0026amp; Gabanna with its new online hub, their intentions were clear: communicate the brand’s vision in an “authentic and innovative way” through a by-millennials, for-millennials platform.\u003c\/p\u003e\n\u003ch3\u003eA Gap Filled By Social Media and Fashion influencers\u003c\/h3\u003e\n\u003cp\u003eLast year, the Mintel market research firm reported that more than 35% of young US women consider social media their main influence for clothes purchases. The US is leading, but Europe is right behind it. We only need to look at the number of hashtags, Instagram celebrities and fashion influencers in adverts to see how this affects marketing. The online world is not only a place to sell, it’s also where you reach audiences. And the best way to do it is by focusing on influencers.\u003c\/p\u003e\n\u003cp\u003eFrom fashion bloggers to social media celebrities, influencers have tremendous power over their audiences. Whereas in the past fashion magazines controlled trends through a strict editing process, one word of endorsement from the right person can now translate into clicks, conversions and sales. It’s no surprise that Burberry openly admitted to hiring David Beckham’s son to photograph their latest campaign because of his 6 million Instagram followers. Fashion influencers are not just an extra asset in fashion marketing campaigns: they become an integral part of the storytelling between the clothes and the consumer.\u003c\/p\u003e\n\u003cblockquote\u003e\n\u003cp\u003e“Fashion influencers are not just an extra asset in fashion marketing campaigns: they become an integral part of the storytelling between the clothes and the consumer.”\u003c\/p\u003e\n\u003c\/blockquote\u003e\n\u003ch3\u003eHow To Choose Fashion Influencers\u003c\/h3\u003e\n\u003cp\u003eIn many ways, targeting influencers for marketing isn’t dissimilar to standard marketing. Your brand needs to know and understand its audience. This means creating a full profile of their online landscape: what kind of blogs to they read, who do they follow on Twitter? Do they focus on photos or content? Remember that social media channels might not all be created equal in their eyes, so it’s important to focus on the one that best suits your message.\u003c\/p\u003e\n\u003cp\u003eSimilarly, casting too wide a net to reel in fashion influencers might have more cons than pros. Although loyal, followers of influencers are incredibly savvy. They worship transparency, and the best influencers know exactly how to straddle the fine line between overt promotion and personal taste. This is why it might be worth focusing on dozens of\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/join.marketing\/2017\/micro-influencers-2-0\/\"\u003e(micro-)influencers\u003c\/a\u003e\u003cspan\u003e \u003c\/span\u003ewho truly speak your language, rather than courting one top influencer whose communications could be drowned in noise, or worse, suffer an audience backlash.\u003c\/p\u003e\n\u003cp\u003eFinally, keep in mind that influencers can require more attention than standard digital marketing campaigns. With a tool like\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/join.marketing\/\"\u003eJoin\u003c\/a\u003e, you can easily stay in contact with all the bloggers you work with. Moreover, you do not have to worry about contracts or payments – those are all handled internally. When the campaign is done, Join provides you with a clear dashboard that shows the (live) results of the campaign. That is how we \u003cem\u003ereally\u003c\/em\u003e\u003cspan\u003e \u003c\/span\u003esimplify influencer marketing. Interested in a demo? Don’t hesitate and\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/join.marketing\/contact\"\u003econtact us\u003c\/a\u003e.\u003c\/p\u003e\n\u003ch3\u003eFinal Thoughts\u003c\/h3\u003e\n\u003cp\u003eThe fashion world has always been known for its fast-pace. But in the digital world, this speed has increased tenfold, which means brands need to be more agile and quicker on their feet than ever.\u003c\/p\u003e\n\u003cp\u003eLuckily, social media channels and influencers have opened the door to a brand new kind of marketing. One that is challenging, constantly evolving, but most importantly creative. After all, this is the quality most people associate with the fashion world.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/article\u003e\n\u003c\/main\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003csection class=\"block mt-16\" id=\"free-trial\"\u003e\u003c\/section\u003e","image":{"created_at":"2020-06-16T20:31:48-07:00","alt":"STYLIST INSTAGRAM INFLUENCER | MOMO NEW YORK","width":1000,"height":1500,"src":"\/\/facemask.momonewyork.com\/cdn\/shop\/collections\/stylist-instagram-influencer-575874.jpg?v=1592364709"}}]
Orders processed here will take 5- 7 business days to arrive. We ship worldwide. Intl. Orders are $30,- Flat Rate Shipping and will take 5 to 7 business days as well. Shipping Distribution is from the US, Berlin Germany & Bangkok, Thailand. Please note that all our boots as well as most other items are made to order. The shipping process times refer to the times the order is shipped and not on when the order is placed. Our hand crafted boots take about 5 days to be made. Hand sewn clothing will take about 2 days to be made. Hand Embroidered items will take about 20 days. In the event you need an item to be rushed please inquire with us prior to placing the order as to confirm if it can be made.
